Case Studies

Client

Consumer Electronics Brand - mid-size brand selling wireless audio accessories on Amazon US with 15+ active ASINs.

Challenge

Low click-through rate and poor keyword indexing. Despite running PPC campaigns, the client's listings were not appearing for high-intent search terms. Organic impressions were declining month-over-month, and sponsored ad CTR was underperforming category benchmarks.

Solution

Full listing rebuild including keyword mapping with high-intent terms identified from search term reports and competitor analysis. Titles were restructured for maximum keyword coverage while maintaining readability. Backend search terms were rebuilt for complete indexing coverage. Image sequencing was re-ordered to lead with lifestyle context and follow with infographic details.

Timeline

60 days from implementation to measured results. Optimization was completed within the first 2 weeks, with the remaining time used for indexing verification and performance monitoring.

30% CTR Increase

Click-through rate improved by 30% within 60 days. Organic impressions increased as keyword indexing expanded from 40% coverage to over 90%. The improved CTR also positively impacted the client's organic ranking velocity for primary keywords.

Client

Sports Equipment Brand - established brand in the fitness equipment category with 8 core products and strong sales history.

Challenge

Significant ranking loss due to poor backend indexing. After a catalog update, multiple ASINs lost indexing for primary keywords. Organic sales dropped by 35% over a 6-week period. The brand's bestseller fell from page 1 to page 4 for its top keyword.

Solution

Complete backend search term restructuring across all affected ASINs. Conducted competitor keyword gap analysis to identify additional ranking opportunities missed in the original listing. Implemented a strategic keyword distribution plan across title, bullets, description, and backend fields to maximize indexing without keyword stuffing.

Timeline

Results measured over 45 days. Backend restructuring completed in week 1, with progressive ranking recovery tracked weekly through position tracking tools.

Top 20 Ranking for 15 Keywords

Improved top 20 ranking for 15 primary keywords. The brand's bestselling product returned to page 1 within 30 days. Overall organic session volume recovered to pre-decline levels, and total keyword indexing coverage reached 95% across all active ASINs.

Client

Private Label Brand - growing brand in the home and kitchen category running aggressive PPC campaigns to scale revenue.

Challenge

High ad spend with low organic visibility. The brand was heavily reliant on PPC for sales generation - over 65% of total revenue was attributed to advertising. TACOS was at 28%, eroding profitability despite strong gross margins. Organic ranking was poor for most converting terms because the listing SEO was not aligned with PPC performance data.

Solution

Integrated PPC search term report data directly into the listing optimization strategy. Identified the top 50 converting search terms from 90 days of campaign data and mapped them into listing structure. Rebuilt A+ content with conversion-focused modules. Aligned listing imagery with the top-performing ad creative to maintain a consistent conversion experience.

Timeline

90-day measurement period. Listing optimization completed in weeks 1-3, with organic ranking improvements tracked weekly and TACOS measured monthly.

PPC Performance showing 22.98% ACOS on -164k sales

18% TACOS Reduction

Reduced TACOS by 18% over 90 days - from 28% to under 23%. Organic revenue contribution increased from 35% to 52% of total sales. The brand maintained the same total revenue level while reducing ad spend by over $12,000/month through improved organic visibility.

Client

Health & Wellness Brand , mid-size supplement brand with 10 active ASINs on Amazon US, established presence but plateauing conversion rates.

Challenge

Flat conversion rate despite strong traffic. The existing A+ Content was generic , stock-style layouts with minimal storytelling. Competitor listings had richer visual content. Buyers were comparing products but not converting due to lack of trust-building content and clear differentiation.

Solution

Complete A+ Content redesign using conversion-focused storytelling modules. Implemented comparison charts highlighting advantages over competitors, benefit-driven layouts with clear value propositions, and brand story modules to build emotional connection. Each module was designed around buyer psychology , addressing objections, providing social proof, and guiding the purchase decision.

Timeline

45-day measurement period. A+ Content redesign completed in week 2, with conversion rate tracked weekly against the baseline period.

2.5x CVR Improvement

Conversion rate improved by 2.5x within 45 days. Unit session percentage increased from 6.2% to 15.4%. The redesigned A+ Content also contributed to a 12% reduction in return rate as buyers had clearer expectations before purchase.

Client

Pet Supplies Brand , growing DTC brand expanding into Amazon with 6 core SKUs in the pet accessories category.

Challenge

Low click-through rate in search results despite competitive pricing. The main image was a basic product-on-white shot that failed to stand out. Secondary images were unstructured , no clear benefit communication, no infographics, and lifestyle shots that did not resonate with the target demographic.

Solution

Complete image gallery redesign. New main image with enhanced lighting, angles, and product staging to maximize visual impact in search results. Created benefit-driven infographics highlighting key product features with clean typography. Developed lifestyle images with the target demographic , pet owners in real-use scenarios. Optimized all images for mobile viewing with larger text and clearer visual hierarchy.

Timeline

30-day measurement period after image deployment. Image creation and optimization completed in weeks 1-2.

45% More Clicks

Click-through rate in search results increased by 45% within 30 days. The improved main image drove higher search visibility through better CTR signals. Combined with the benefit-focused secondary images, the conversion rate also improved by 18% as buyers had stronger visual engagement with the product.

Client

Baby Products Brand , emerging brand in the baby safety and accessories category with a hero product struggling for visibility against established competitors.

Challenge

Hero product stuck on page 4 for primary keywords despite a strong product and competitive price. The listing copy was feature-focused rather than benefit-driven, title structure was sub-optimal for the A10 algorithm, and backend search terms contained duplicated keywords wasting indexing capacity.

Solution

Strategic listing copy restructuring. Title optimized with highest-volume keywords placed in priority positions while maintaining readability. Bullet points rewritten with benefit-first approach , leading with outcomes instead of features. Backend search terms completely rebuilt to maximize indexing for long-tail keywords. Product description enhanced with natural keyword integration and compelling brand story.

Timeline

21-day ranking recovery period. Copy optimization completed in week 1. Organic ranking tracked daily for primary and secondary keywords.

Page 1 in 21 Days

Reached page 1 for 8 high-competition keywords within 21 days. Organic sessions increased by 320% as the product moved from page 4 to top positions. The benefit-driven bullet points also contributed to a 22% improvement in conversion rate, creating a virtuous cycle of ranking momentum.